Sales and Marketing Development in International Trade / Latin American Market

1.  Sales and Marketing Strategy:

    •   Develop and implement sales and marketing strategies tailored to the targeted international market.

    •   Collaborate with the management team to align business objectives with the company’s overall vision.

    •   Identify growth opportunities in targeted markets and formulate strategic plans.

2.  Market Development:

    •   Analyze market trends and evaluate competition.

    •   Identify potential new markets and develop strategic partnerships to foster growth.

    •   Adapt products and marketing strategies according to local needs.

3.  Customer Relationship Management:

    •   Establish and maintain strong relationships with key clients in the region.

    •   Respond to specific customer needs by providing tailored solutions.

    •   Oversee customer service to ensure client satisfaction and loyalty.

4.  Performance Analysis:

    •   Monitor and analyze sales and marketing performance, providing regular reports to management.

    •   Set up key performance indicators (KPIs) to assess the effectiveness of initiatives.

5.  International Collaboration:

    •   Coordinate sales and marketing efforts with international teams.

    •   Ensure transparent communication between different regions and contribute to the company’s overall strategy.

6.  E-commerce:

    •   Support all key functions related to the management of existing and emerging e-commerce franchises, including:

    •   Identifying new e-commerce opportunities in line with the company’s market development strategies.

    •   Effectively manage advertising budgets to maximize conversion rates.

    •   Review and approve all new e-commerce brands and products, in accordance with approved marketing plans.

    •   Ensure that existing e-commerce platforms and marketplaces reflect the most recent positioning and objectives of the New Roots Herbal brand.

    •   Identify, in collaboration with international business partners, any new product category or trend, communicate them effectively to internal stakeholders, and recommend new products to the product development team.

    •   Manage meetings of the international e-commerce sales, marketing, and operations.

    •   Manage profit and loss by market.

    •   Keep up to date and communicate various sales performance reports to the organization.

•   Bilingual English and French, additional advantage if you are fluent in Spanish (English and Spanish are necessary for internation markets)

•   The ideal candidate will be a team player with a strong work ethic, having initiative to push projects forward, creativity to overcome obstacles, and cultural sensitivity for successful international collaborations.

•   Bachelor's degree in marketing or equivalent

•   International development of sales and marketing for international trade

•   E-commerce management and insight

•   Minimum of 5 years of combined sales, marketing and international business development experience, preferably in the life sciences industry.

•   Minimum of 2 years’ experience in E-commerce management

•   Prior experience in life sciences industry will be an asset, preferably in the natural health products

•   Monday to Friday from 9h00 to 17h00

•   40 hours per week

•   Permanent and full-time position

Please add a cover letter explaining why you are interested in this position, your experience in developing international markets, managing sales and marketing strategies, and customer management.