Proudly Manufactured in Canada

Maple Leaf

and 100% Family-Owned ❤️

Our Roots Run Deep…

A Canadian Legacy of Quality and Innovation

At New Roots Herbal, our commitment to your wellbeing drives everything we do. As a family-owned leader in natural health that’s made in Canada, we set new industry standards for quality and innovation in supplements and vitamins.

Global Presence

New Roots Herbal products are available in over 9,700 stores worldwide, reflecting our commitment to accessible natural-health solutions.

Manufacturing and Rigorous Testing

Our state-of-the-art manufacturing facility in Western Québec ensures the highest level of quality control, while our onsite independently managed ISO 17025–accredited laboratory guarantees that every product meets the strictest standards of identity, purity, and potency.

Expert-Driven Formulations

Our team of naturopathic practitioners and doctors carefully reviews clinical studies to develop formulations based on real scientific research.

Premium Ingredients and Advanced Delivery

We prioritize consumer health needs by sourcing therapeutic ingredients, such as medicinal mushrooms with validated beta-glucan content, and employing advanced delivery methods, like enteric-coated probiotics, to maximize effectiveness.

A Mission Rooted in Personal Experience

Our journey began with a personal mission. After witnessing his mother’s unmet health needs, our founder and owner Peter Wilkes was determined to find a better way. In 1977, he opened a natural-supplement store co op in Alberta, and by 1985, he launched New Roots Herbal, dedicated to creating the purest, most potent supplements possible.

The name New Roots Herbal symbolizes a rejuvenation of the body and mind, a changing of lifestyles from old harmful habits to healthy new beginnings. Inspired by nature, driven by science, to make life better.

— Peter Wilkes, President

Here are some milestones in our growth

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Some Interesting Facts

Over 9,700 stores sell New Roots Herbal products worldwide.

In Canada, New Roots Herbal sells exclusively to independent natural-product stores.

New Roots Herbal manufactures all of its products, over 400 different products, at its facility in Western-Québec.

New Roots Herbal’s production, warehouse, office, and laboratory occupy 127,000 sq. ft. (11,800 m²) and is located in Vaudreuil-Dorion, Québec.

New Roots Herbal is a family-owned, multigenerational company, with the founder’s son also playing an integral role in continuing its legacy of health and wellness.

New Roots Herbal distributes to more than 16 countries.

Currently, we employ over 200 employees.

The Choose to Care program donates to five environmental foundations and charities as well as six others whose focus is on helping families, children, and people in need.

Since its inception in 2009, our Choose to Care program has donated in excess of 2.2 million dollars.

Peter Wilkes

Founder and President

Peter Wilkes, a native of Montréal with a passion for natural medicine, has dedicated his career to promoting the benefits of natural products. Peter’s vast experience in the industry includes building several successful natural-foods and supplements ventures; retail stores, distribution, importing, and manufacturing, culminating in the launch of New Roots Herbal, a premier quality brand of natural products.

His desire to provide the highest-quality products grew into yet another venture; his founding of NHP Laboratories. Today, this state-of-the-art independently managed laboratory holds a much coveted ISO 17025 accreditation and is a certified Project Butterfly GMO-testing laboratory, offering the highest-quality, standardized testing for supplement and food manufacturers.

Peter believes that natural products are the key to our health and wellbeing. As emerging studies continue to uncover new uses and benefits from botanicals and nutraceuticals, he aims to develop new, innovative formulas to meet the evolving health-care needs of consumers in Canada and beyond.